2016 has witnessed digital technologies and hyper-connectivity are bringing user friendly solutions to market faster than ever. Successful enterprises today are those who are best adapting and responding to constant change. Accenture has recently released a report that exams the most significant emergent digital trends expected to disrupt organizations and society in 2017.
The rise of the connected cars, smart homes and digital assistants is creating new ecosystems that threaten the smartphone’s dominance. And the rise of social experience will soon be a consideration for any organization wanting to cut through in a post-truth world.
Interfaces are becoming faster, smaller and automated, and organizations will need to adapt to the kind of supercharged, responsive and immersive environments.
Trends 2017 examines eight digital trends expected to shape the next generation of experiences:
Organizations will need to completely re-wire to inspire creative thinking and become more people-centric. They’ll do this by upscaling the principles and practices of innovation to effect organization-wide transformation.
With a polarized brand landscape, brands sitting in the squeezed middle will need to change their strategies and either lean towards a clear purpose or advocate a ‘we can do anything’ voice.
As Mixed Reality moves towards the mainstream, organizations will turn away from single, siloed enhanced reality experiences to focus instead on harnessing and combining all types of reality – both enhanced and real.
Go slow to go fast. With autonomous vehicles so close to becoming part of everyday life, organizations will focus attention on the car as a connected mobile environment in which things happen via multiple devices. Leaders will explore ways to integrate experiences between car and home.
Organizations will need to look beyond device-centric strategies to focus instead on designing and serving home experiences that better meet individual householders’ varying wants and needs.
Brand content is shifting from storytelling to ‘storydoing’ – creating stories by what brands do, rather than what they tell. Brand owners will step back and make room for audiences to shape their own stories through highly personal – often, ephemeral -- content.
Humanizing chatbots. While A.I. has evolved exponentially, in 2017 we will see a shift in organizations’ approaches to developing products and services as emotional intelligence (EQ) becomes a critical A.I. differentiator.
Customer-centric cannibals. Organizations will focus more closely not just on their customer and employee experiences, but on their social experiences to guard against unintended consequences of their activities.